Senior Media Buyer & CRO Operator. £24M+ deployed.

I scale paid traffic on Meta and Google and rebuild the funnel that catches it.

Senior Media Buyer for DTC ecommerce, B2B SaaS and high-ticket coaching. I started as a direct-response copywriter before moving into media buying, so I work the funnel (landing pages, PDPs, email flows, offers) alongside the ad account. £24M+ deployed at a steady 4.5x ROAS.

Book a call → Or send a DM
Currently accepting new clients
£24M+
Total ad spend managed
4.5x
Steady portfolio ROAS
£2M → £5.2M
Monthly velocity scaled
32%
CPA reduction delivered

If you're reading this, one of four things is true.

You have a high-ticket offer and your CPA is eating your margins. You are scaling ad spend and your numbers are starting to crack. You want proof I can actually handle volume. Or you're looking for a new hand to plug into your team. Either way, you're in the right place.

Think of this as proof of work

This is for you if...

The proof is in the Ads Manager.

I don't deal in vanity metrics like "reach" or "engagement." I deal in high-volume, profitable scale. Here are the actual receipts.

By The Numbers

Receipts. Not promises.

Total Ad Spend Managed
£24,726,435.79
Deployed across luxury accessories, high-ticket coaching and B2B SaaS. Every pound tracked and accountable.
Meta Ads Manager screenshot showing £24,726,435.79 total amount spent
Last 30 Days Velocity
£2M → £5.2M
Scaled monthly spend from £2M to £5.2M in the most recent 30-day window. This is what scaling at volume looks like.
Meta Ads Manager screenshot showing £5,207,768.45 spent in last 30 days
Portfolio Performance
4.5x ROAS
Steady across luxury accessories, high-ticket coaching and B2B SaaS. Not a single-campaign spike, a sustained portfolio average.
32%
CPA Reduction
22%
CTR Lift

Winning campaigns from the luxury accessories portfolio.

Selling premium luxury accessories at scale requires a completely different level of buyer psychology and funnel architecture than your average DTC product. Brand names redacted to respect client confidentiality.

Active sales campaign with 151 website purchases at £5,843 CPA
151
Purchases
£5,843
CPA
£882k
Spent
Sales campaign with 130 website purchases at £7,272 CPA
130
Purchases
£7,272
CPA
£945k
Spent
Sales campaign with 89 website purchases at £7,667 CPA
89
Purchases
£7,667
CPA
£682k
Spent
Sales campaign with 88 website purchases at £6,585 CPA
88
Purchases
£6,585
CPA
£579k
Spent
Sales campaign with 74 website purchases at £6,255 CPA
74
Purchases
£6,255
CPA
£462k
Spent
5 campaigns
£3.55M+
Combined spend on these five winners alone. 532 luxury accessory purchases delivered profitably.

Managing 200+ campaigns at scale.

Full campaign overview from a single ad account. This is the level of complexity I run on a daily basis.

Campaign Overview at Scale

Managing 200 campaigns and 384 ad sets in a single account. The level of granular structure required to run a luxury DTC portfolio profitably.

Meta Ads Manager screenshot showing 200 campaign overview with detailed performance metrics

Detailed Performance Breakdown

Each row is a tested ad set with measured CPA. This is what a properly structured testing framework looks like once it's running at volume.

Meta Ads Manager detailed view showing campaign costs, results and amount spent
A bit about me

Pardon my manners. I'm Ẹkúndayọ̀.

It's a Yoruba nameeh-koon-dah-yohand yes, it's hard to pronounce the first time. I've made peace with it.

Founders and performance teams have called me "the most ruthless Media Buyer and Paid Ads Specialist they've worked with." A bit of a stretch maybe, but I'll take the compliment.

The reason it sticks is simple. I treat your ad budget like it's my own money, and I know how to scale without sacrificing efficiency. I started as a direct-response copywriter before moving into media buying, which is why I work the funnel — landing pages, PDPs, email flows, offers — alongside the ad account. Every pound put into the machine has to work twice as hard.

Where I've Worked

Clients across four continents.

🇬🇧
United Kingdom
Europe
🇺🇸
United States
Remote, Oregon
🇦🇪
UAE
Dubai
🇳🇬
Nigeria
Africa

I work the funnel alongside the ad account.

I started as a direct-response copywriter before moving into media buying. That means when I plug into your team, I don't just touch the ads. I'm in the landing pages, PDPs, email flows and offers, fixing the leaks that ad spend alone can't paper over. The ad gets them there. The funnel closes them.

What I Bring

When I plug into your team.

01

Audit & Restructure

I dissect your Meta Ads to eliminate wasted spend, fix audience overlap, and restructure the account for scale. Most accounts I open have 30%+ leakage on day one.

02

Creative Strategy

I find the exact angles that stop the scroll and slash your Cost Per Click. Ad creative is now 80% of performance. I treat it that way.

03

Funnel Optimization

I analyze landing page drop-off rates so every click has the highest possible chance of converting. The ad gets them there. The page closes them.

04

Aggressive Scaling

Once we find the winning CPA, I deploy vertical and horizontal scaling tactics to multiply daily revenue without burning the audience or destroying CPA.

05

Conversion-Driven Copy

I write high-converting hooks and scripts leveraging consumer psychology to boost engagement. Ads that work emotionally and convert mathematically.

06

Relentless Optimization

If my initial campaigns don't beat your current control, I'm staying in the trenches. Aggressive split-testing, bid adjustments, creative iteration. I'll tweak it until it converts.

Experience

Where I've moved the needle.

Droid Media
Senior Media Buyer · Feb 2025 – Present (now in consulting capacity)

Lead media buyer for a luxury accessories DTC brand. Scaled monthly ad spend from £2M to £5.2M while holding a steady 4.5x ROAS across the portfolio. Delivered a 32% reduction in CPA by consolidating account structures and rebuilding the testing framework, plus a 22% lift in CTR through better hooks, scripts and creative angles.

MicroMentor
Media Buyer · Jan 2024 – Dec 2024 · Oregon, USA (Remote)

Ran paid acquisition for $50,000 high-ticket coaching offers. Drove $500k+ in attributed revenue at a sustained 3.8x ROI through experiment-heavy testing frameworks and creative iteration.

FunnelsNCopy
Copy Chief & Performance Strategist · Jan 2020 – Dec 2023 · Manchester, UK

Four-year foundational role across SaaS and fintech clients. Lifted landing page conversion by 25% through direct-response principles, increased video view-through by 40% with stronger hooks and scripts, and delivered an 18% First-Time Deposit lift for a fintech client by reworking the funnel and offer architecture.

Tools of the Trade

Stack & certifications.

Paid Media

Meta Ads Manager Google Ads (Search) Google Ads (Display) TikTok Ads SEM

Tracking & Analytics

Google Tag Manager Google Analytics Meta Pixel UTM Tracking Excel / Sheets

Certifications

Meta Certified Media Buyer Google Ads Search Google Ads Video HubSpot Performance Marketing
Education: BA in English, Obafemi Awolowo University (2019)

I'll tweak it until it converts.

That's the promise. If my initial campaigns don't beat your current control (your best-performing ad or lowest CPA), I'm not going anywhere. I stay in the trenches, aggressively split-testing creatives and adjusting bids until we crack it.

Let's see if I'm a fit
for your team.

It's time I became the secret weapon on your internal team. There's a lot of scaling to do.

Book a call →
Your new secret weapon for paid traffic,
Ẹkúndayọ̀ Samson